At present, the traditional static menu is rapidly being replaced by the digital menu board, which has been quickly applied in the fast food and leisure entertainment fast food industry. The appearance of the digital sign menu is brighter than the traditional menu, the color is more lifelike, and it can also display dynamic images. Therefore, it has achieved remarkable results in improving the attractiveness of customers. Under the fierce competition, strong visual impact can help stores stand out. More and more stores integrate multimedia marketing methods to achieve the dual improvement of marketing effect and efficiency. For restaurants, the screen is a powerful communication channel, which can stimulate consumption and improve the conversion rate by displaying hot products, promotional activities and brand promotional films on the screen. Rich presentation forms to meet the needs of multi scene marketing...