LCD advertising player is a kind of multimedia information equipment that integrates video, audio, pictures and other ways. LCD advertising player can show the detailed characteristics of products by combining video, audio, pictures, text and other means to attract customers to buy. At present, LCD advertising players are widely used in shopping malls, shopping centers, enterprises and other scenes. They can not only publicize the characteristics of products, but also show the company's culture. It can also be used as an information publishing platform to place messages on the LCD advertising player. Moreover, the LCD advertising player can be connected to the Internet, and the business operation is very convenient. Businesses can upload and publish on the cloud platform provided by LCD advertising player manufacturers, which is convenient for businesses to uniformly manage LCD advertising players.